AFAB enables an open collaboration among Designers and other Artistic and Creative souls termed as 'MUSE' in AFAB. These Muses include international celebs or popular social influencers or KOLs (Key Opinion Leaders from all walks of life but are fashion icons) under AFAB's Muse Program.

Designers, inspired by the Muses create the Private Fashion Collection campaigns and leverage on the Muses' extensive and influential social media reach to sell to the target market. All sales from the Private Collections are based on revenue-sharing model.

If you think you are a Fashion Icon join our MUSE Program and once accepted you can start to create your own Project and AFAB shall link your fashion idea for a Private Collection with the best of ASEAN fashion creative talents via CAFD.